Leading British media figure who as managing director and chairman of the Guardian oversaw a boost in circulation
For almost four decades Sir Peter Gibbings, who has died aged 92, was a prominent figure in British media management, and for two of them was at the head of the Guardian. His innovatory career spanned newspapers, radio and television at a time of great change in all those spheres.
In 1967 he was recruited as managing director of the Guardian from the Observer, where he had held senior management roles. In 1983 he urged the Guardian to buy his old newspaper a decade before that actually happened.